Celebrities, whether they are known to the world or in a society, influence young people in a good or bad way. The only way it happens is because we accepted it. We also know that this issue happens within an organizational context. There are certain employee ”celebrities” that affect or influence other employees.
Our Conclusion
In recent years the Arab world has been introduced to a variety of reality television shows that are imitations of shows aired in the United Sates and the United Kingdom. Some shows were taken off air shortly after they were introduced because they seem to cross cultural and religious boundaries, for example Big Brother.
You may be wondering “Ok… so how is this topic related to HRM? The thing is it is related and in many ways. Issues like this happen in organizations around the world but no-one thinks about it in relation to our topic. There is always somebody in an organization who is famous for whatever reason he/she has. Maybe because it is the way that person looks, or how he/she dresses, or how he/she speaks, or maybe it is because of their performance; there are so many reasons to why there are “celebrities” within an organization and the same goes on in school and in university, we have all gone through this.
Celebrities can affect the young minds of a community in the most constructive way the can. Celebrities are aware of their impact on the minds of their young fans, whether good or bad, some use their power in a good while some abuse. Their experiences are often photographed and then distributed to the public. The photographic use that they are in usually in are portrayed in relation to fashion, art, physical attractiveness, and make up; this sets a very odd impression to the young minds.
What areas do celebrities influence young Emiratis ?
The common areas where celebrities are influential to young Emiratis are:
- Clothing
- Lifestyle
- Diet
- Behaviour
- Language
What happens in the process of Identity Reformation ?
When we say lifestyle, we mean : way of living, socializing, behaviour, dress-code .. (etc)..you know the what we mean…
Obviously we, as Emiratis, get our lifestyle from parents, grandparents, and our family. Our lifestyle defines our culture.
Emiratis? Who are we? Why is it important to define who we are?
A good reason would be the huge impact that celebrities have amongst the young Emiratis. Before the UAE became a country, foreigners came in from other Arab countries, Africa, the UK, Iran, and parts of Asia. However, they did not have the same influential impact on the local people as they do today. But even after the formation of the UAE, the number of foreigners started to increase but again no MAJOR impact; our parents and grandparents have witnessed that. The media industry grew rapidly, meaning the latest news were spread across the UAE including those about CELEBRITIES. My father (Manal’s) told me that during the 70’s and 80’s he was influenced by the celebrities in movies and him and his friends would imitate their style thinking it was COOL. There you go the same way I am influenced by Lady Gaga, daddy was influenced by John Travolta (LOL what are the odds).
However, although our parents were influenced in some ways by celebrities they still maintained their Emirati values and traditions strongly.
Identity reformation? What is it? How does it happen?
Identity: a distinct personality of an individual regarded as enduring.
Reformation: change or intended improvement
So we can say that “intending to improve or change a distinct personality of an individual” is a definition of identity reformation